(a.k.a. How two women accidentally built a brand instead of getting real hobbies)

FKN TYPICAL started the way all great things do: two women in an office ignoring their actual jobs, bonding over ADHD spirals, comfort movies, and the kind of ideas that definitely should’ve been written down… but weren’t.

We worked together for years, went our separate ways, and then spent three years sending each other unhinged voice notes, 700+ ChatGPT threads, and the occasional “should we just… start a brand?” message.
Spoiler: we said yes. Obviously.

Now we’ve got a little corner of the internet that feels like us weird, bold, feral in a cute way, and absolutely allergic to being “normal.”

Every design is an inside joke, a movie we’ve watched 44 times, a brain spark at 1:12am, or a conversation we probably should’ve kept to ourselves. It’s stuff we wanted to wear… so we made it.
Simple. Chaotic. Perfect.

We still juggle kids, day jobs and appointments where a doctor politely confirms everything we already knew. But this?
This is the fun bit.
The “one day we’ll work together again” bit.
The “don’t quit your day job” bit except that’s literally the dream.

So welcome to our universe.
It’s weird, it’s honest and we think it's funny, whether other people do or not is another thing. 
and it’s just a little FKN TYPICAL.

Steph + Amy
(Two brains, zero chill, one mission: make cool shit and have fun doing it.)